Introduction
Welcome and greet with positive attitude
“Hello, my name is ____ and I’m on the calling with a group of staff and volunteers at the YMCA. Is this (donor’s name)?”
First Question
“I’m calling because today is the YMCA’s National Day of Giving, where we share the impact of our fundraising efforts and invite everyone to join us in strengthening our community.”
If you do not know the person you’re speaking with, ask the following:
Before I get into Day of Giving, I’m really interested in hearing YOUR Y story. Do you mind telling me a bit about your experiences with the Y?”
If you know the person you are calling, ask how they are doing, ask how their family is doing, and ask any open-ended question to reflect your relationship.
If the answer is NO
“Is there a better time to give you a call? Can I email you some information instead?”
Reiterate Why You Are Calling
Impact
Speak to the Y’s mission and vision (pick one)
“Did you know the ____ YMCA provided over $____ in direct financial aid to our community last year?”
Share the impact statistics that are important to you! (See reference material from Ambassador Toolkit)
___ of the families in our Early Childhood Learning Center depend on us for financial support
___ children that go to camp rely on the Y for financial aid to have an amazing summer experience
___ swimmers depend on financial aid in order to gain life-saving skills in the water
___ of our members require some kind of financial assistance in order to live healthier lives
The Need/The Problem (pick one)
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Financial aid applications continue to increase with more scholarship applications than ever before, so your gift is really important.
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Families rely on before and after-care services to maintain employment.
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We want ALL children to have the same amazing experience, regardless of their ability to pay.
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Our youth need physical activity and socialization.
The Solution
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I give back to the Y because… share your story here.
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“We count on the generosity of our members and community to help people of all ages and from all walks of life be healthy, confident, connected, and secure.”
The Ask/Join Me in Giving
“Today we are trying to raise ____ amount of money. Will you consider joining me with a gift of $120 or just $10/month so we can continue providing essential services to more of our neighbors in need?
Closing / THANK YOU
AGREE TO GIVE!
“Thank you so much!!”
“Would you prefer to fulfill your gift now over the phone via credit card, or have a giving link sent via text or email?”
Credit card payment
Have your Givebutter page open to immediately enter a new gift with their credit card information.
OR email a link to your Givebutter page immediately following the call
Text to Give
“Text (branch acronym) to 53-555!”
“Since we are part of the Metropolitan YMCA of the Oranges, you will receive the following message that direct you to YOUR BRANCHES giving page, but the message will read:
Support Metropolitan YMCA of the Orange by visiting this secure link”
UNSURE/CANNOT GIVE AT THIS TIME
“That is no problem! Thank you for listening to me today and for your consideration. Can I email or text you a link to our webpage
to learn more?”
DECLINE TO SUPPORT
“Thank you for speaking with me today and for your consideration.”
ALWAYS THANK!
“I appreciate your time and consideration! Please reach out to me any time.”
